Jeans you won't want to take off
Jeans are your constant companion throughout your day. They need to look good, fit comfortably, and simply feel right. That's exactly what GlücksStern stands for: fits that truly fit, high-quality materials, and responsible production.
We develop women's jeans that are not only fashionable – but will become true favorites.

How it all began
The name "GlücksStern" (Lucky Star) originated from a small decorative item in our living room. From that moment, the idea developed for a label that offers women jeans in which they feel completely comfortable.
GlücksStern was founded in 2015 by Kevin Giesler, who has worked in the textile industry for over 35 years. His experience in fashion retail and his keen sense of fit led to the development of a brand with a clear focus: jeans that fit better than ordinary jeans.
Our specialization: Women's jeans
Through our fashion stores focusing on women's clothing, we recognized a gap in the market: many jeans look good, but don't offer the desired comfort or the right fit. That's why we consciously specialized in women's jeans and are constantly developing our designs.

Fits that make the difference
Developing a new fit takes us up to three years. Because a pair of GlücksStern jeans should do more than just look good:
• carefully developed waist heights
• a perfect fit on the buttocks
• Thoughtfully designed leg shapes – from slim to wide
• dimensionally stable, comfortable materials
• Pockets that are positioned correctly
• No bothersome labels
Our jeans fit comfortably without constricting and retain their shape – for a secure, comfortable feel all day long.

Our production
We produce exclusively in a family-run factory in Istanbul that specializes in denim and washes. Together with this partner, we developed and refined our cuts.
Over 100 people work on the production of our jeans – each one crafted with great care.
Sustainability & Responsibility
Our production meets recognized standards such as GOTS and OEKO-TEX. We rely on sustainable materials and gentle processes and continuously work to further improve our processes.
All jeans are delivered directly from the production facility to our warehouse in Ostrach – without unnecessary detours via air or sea freight. This significantly reduces transport emissions.

Quality over quantity
GlücksStern jeans are not mass-produced. We work with limited quantities and plan our production carefully. We sometimes use pre-orders to identify which models are particularly in demand – this way we avoid overproduction.
Approximately 50 new models are produced each year, including new colors and further developments of our bestsellers.
Our promise
We stand for honest quality, responsible production, and fits that inspire. Every pair of jeans is the result of experience, craftsmanship, and the ambition to continuously improve.
GlücksStar is not fast fashion – but jeans with attitude.


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Our Fits
Merle – Slim Fit
Merle – Straight Leg
Celina – Straight Leg
Petra – Slim Fit
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