Merle Straight – Timeless cut, effortless style

Jeans are more than just a piece of clothing for us. They are a statement: for freedom, self-confidence and style — and for responsibility. At Glücksstern Jeans, we combine timeless design with sustainable production because we are convinced: Beauty begins with posture. Our jeans are made exclusively in Europe. This means short transport routes, fair working conditions and the highest quality standards. We want you not only to feel comfortable in your jeans, but also to go through life with a clear conscience.

At Glücksstern, we believe in conscious consumerism. That's why we make sure to use high-quality materials that are durable and will bring you years of pleasure. Our fabrics are carefully selected, often made from recycled cotton or sustainable fibers, and processed with care. By producing in Europe, we are taking a clear stand against fast fashion. We don't want to be a short-lived trend, but your long-term favorite. Every pair of Glücksstern jeans stands for quality, fairness, and a clear "yes" to greater sustainability.

Our most popular and important fit? Clearly: the slim fit. It emphasizes your feminine silhouette, is super comfortable at the same time and can be combined in many ways. Whether casual with sneakers or elegant with heels — a Glücksstern slim jeans accompanies you for every occasion. It feels like a second skin, without constricting or pressing. Our slim fit jeans are designed to make you feel like you can achieve anything — even on days when you might feel less strong.

In addition to our jeans, you'll find select tops, sweaters, and jackets—all produced in Europe, all developed with attention to detail. We want you to feel good every day, without compromise. Our mission: Fashion that's fun, supports you, and protects our planet.

Our Glücksstern jeans are as versatile as you are. Whether you're feeling sporty, romantic, or rock 'n' roll, our slim fits provide the perfect foundation for any outfit. They're easy to pair with our sustainable basics and adapt to your lifestyle, not the other way around.

Glücksstern isn't just your first port of call for jeans, but your inspiration for a conscious and confident lifestyle. On our blog, you'll regularly find tips on denim trends, sustainability, caring for your favorite jeans, and much more. We want to show you that fashion can be not only beautiful, but can also carry responsibility.