Serena Boyfriend – Casualness redefined

Our jeans are generally true to size . Information regarding the fit (e.g., "runs large/small") can be found directly in the respective product description.

Please refer to our size chart . If you are between sizes or unsure, we generally recommend choosing the smaller size for styles with a high stretch content.

Returns and size exchanges can be easily registered via our returns portal . Simply select either a refund or a free size exchange.

Our jeans are manufactured exclusively in a factory in Istanbul, a family-run business with whom we have worked closely for many years. All production steps, from cutting and sewing to stone washing and hand-finishing processes, take place in one location. This ensures that our fit, cut, and quality standards are consistently maintained.

The higher price is primarily due to the handcrafted production, the elaborate washing processes, and the small production runs. Our jeans are not mass-produced; they are deliberately made in limited quantities.

We source our fabrics from the renowned manufacturer ISKO, which stands for the highest quality and holds all relevant certifications. Istanbul, in particular, is considered one of Europe's leading locations for high-quality denim production, especially in the areas of washing and finishing, where decades of experience and specialized know-how are at stake.

Since we work exclusively with one manufacturer, we are regularly on-site and visit the production facility once or twice a month. This close collaboration allows us, as two family businesses, to benefit from each other and continuously improve our processes, particularly in the areas of sustainability and responsibility.

We can therefore confidently say: Our jeans are fairly produced to a high standard and entirely in Europe, with a great deal of handcraftsmanship, experience, and attention to detail. We hope this information is helpful. Please feel free to contact us with any further questions.

You can contact us via our contact page ! We're happy to help.