Jeans you'll never want to take off
Jeans accompany you through your everyday life. They have to look good, fit comfortably, and simply feel right. That's exactly what GlücksStern stands for: fits that really fit, high-quality materials, and responsible production.
We develop women's jeans that are not just fashionable – but become true favorite pieces.

How it all began
The name "GlücksStern" came about through a small decorative item in our living room. From that moment, the idea for a label developed that offers women jeans in which they feel completely comfortable.
GlücksStern was founded in 2015 by Kevin Giesler, who has been working in the textile industry for over 35 years. His experience in fashion retail and his feel for fits led to the development of a brand with a clear focus: jeans that fit better than the ordinary.
Our specialty: women's jeans
Through our fashion stores focusing on women's clothing, we recognized a gap in the market: many jeans look good but don't offer the desired comfort or the right fit. That's why we deliberately specialized in women's jeans and are constantly developing our cuts.

Fits that make a difference
Developing a new fit takes us up to three years. Because GlücksStern jeans should be able to do more than just look good:
• carefully developed waist heights
• a perfect fit at the seat
• well-thought-out leg lines – from slim to wide
• dimensionally stable, comfortable-to-wear materials
• properly positioned pockets
• no bothersome labels
Our jeans comfortably hug without constricting and maintain their shape – for a confident, pleasant wearing experience all day long.

Our Production
We produce exclusively in a family-run factory in Istanbul, which specializes in denim and washes. Together with this partner, we have developed and refined our cuts.
Over 100 people work on the production of our jeans – each pair crafted with great care.
Sustainability & Responsibility
Our production meets recognized standards such as GOTS and OEKO-TEX. We rely on sustainable materials and gentle processes and continuously work to further improve our operations.
All jeans are delivered directly from the production facility to our warehouse in Ostrach – without unnecessary detours via air or sea freight. This significantly reduces transport emissions.

Quality over quantity
GlücksStern jeans are not mass-produced. We work with limited quantities and plan our production carefully. We sometimes use pre-orders to identify which models are in particularly high demand – this helps us avoid overproduction.
Around 50 models are created each year, including new colors and further developments of our bestsellers.
Our promise
We stand for honest quality, responsible production and fits that inspire. Every pair of jeans is the result of experience, craftsmanship, and the ambition to always get better.
GlücksStern is not fast fashion – but jeans with attitude.


SUMMER SALE
New Arrivals
Bestsellers
Bermuda
Shop by Fit
Slim Fit
Straight Leg
Wide / Flared
Bootcut
All Jeans & Trousers
Summer Trousers
Bermuda Shorts
Lightweight Trousers
Cooling Denim
Lyocell Trousers
Shop by Rise
High Rise
Mid Rise
Low Rise
Shop by Fabric
Shop by Style
Merle – Straight Leg
Find a store