Serena Boyfriend – Redefining Effortless Style

Our jeans tend to run a bit large, as their flexible material quality allows them to adapt comfortably to the body. For the ideal fit, we recommend choosing one size smaller. Detailed fitting notes can also be found in the respective product description for each model.

Please feel free to consult our size chart. If you are between two sizes or unsure, we generally recommend the smaller size for models with a high stretch content.

Returns and size exchanges can be conveniently registered via our returns portal. There, you simply choose refund or free size exchange.

Our jeans are exclusively manufactured in a factory in Istanbul, a family-run business with which we have been working closely for years. All production steps, from cutting and sewing to stone washing and manual finishing processes, take place in one location. This ensures that our fits, cuts, and quality standards are consistently maintained.

The higher price primarily results from the artisanal craftsmanship, the elaborate washes, and the small production quantity. Our jeans are not a mass product; rather, they are deliberately produced in limited quantities.

We source the fabrics used from the renowned manufacturer ISKO, which stands for the highest quality and holds all relevant certifications. Istanbul, in particular, is considered one of Europe's leading locations for high-quality denim production, especially in the areas of washing and finishing, where decades of experience and specialized know-how are available.

Since we work exclusively with one manufacturer, we are regularly on site, visiting the production one to two times a month. This close exchange allows us, as two family businesses, to mutually benefit from each other and continuously develop our processes, especially in the areas of sustainability and responsibility.

Thus, we can confidently say: Our jeans are produced fairly, with high quality, and entirely in Europe, with much manual labor, experience, and attention to detail. We hope this insight is helpful. Please feel free to contact us at any time with further questions.

You can contact us via our contact page! We are happy to help you.